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Strategic Advantage

This module draws on various disciplines to provide you with good foundations for making strategic decisions, using the global business environment to provide context. You will be introduced to basic frameworks and methods to provide the crucial concepts used in setting long-term direction.

Strategy is fundamentally concerned with managing the long-term direction of the whole business. This Strategic Advantage module helps you to understand 'strategy' at the level of the individual business, or business unit, and at the corporate level. You will be equipped with the basic analytical concepts, frameworks, and methods used in setting long-term direction.

Topics usually covered include:

• Competitive strategy and the business environment
• The macro-economic context of strategy
• Adding value in multi-business firms
• Corporate failure and turnaround strategies
• Strategy and the entrepreneur
• Mergers, acquisitions, and strategic alliances
• Global strategies and international business
• Strategy and forecasting in a changing business environment.

By the end of this module you will:

• Be able to use business resources to achieve sustained, superior performance
• Have an integrated approach to business.

There are opportunities to further explore this area in the elective module listed below.

Competition Law & Strategy

Strategic Development

Strategy & Practice